My name is Luciano Moreira. I am 52, I live in Rio de Janeiro, and I make the printables sold here. Not a team, not a content farm, not a license I bought. Me, at a desk, in Rio.
How this started
I have sold real estate in Rio for most of my working life. That job is mostly one thing: explaining a place to someone who does not live in it. Which street is safe at night, which building floods, what a price actually means once you add the fees nobody mentioned. After twenty years of that, I noticed I was doing the same thing for friends abroad — explaining Brazil to people who wanted to teach it to their kids, cook it in their kitchen, or visit it without getting fleeced.
The material they could find was thin. Recipes converted badly — a Brazilian measuring cup holds 190 ml and an American one holds 236, and nobody warned them. Homeschool packets about Brazil recycled the same four facts and the same stock photo of Carnival. Travel guides quoted prices from four years ago.
So I started making the versions I thought should exist.
What I actually do
I write, test, illustrate and lay out every file myself. A unit study takes weeks: the research, the maps, the worksheets, the answer key, and then a pass where I check the answer key against the book because I have been wrong before. A cookbook means cooking every recipe, weighing every ingredient in grams and cups, and writing down the sensory cue for the step where timing lies to you. A travel guide means checking the ticket price on the operator’s own site, with the date I checked it printed on the page.
When a number in one of my files comes from a source I cannot verify, I take the number out. An empty field is honest. A confident wrong number is not.
What you get
- Printables, not subscriptions. You buy the PDF, you download it, it is yours. No app, no login, no monthly fee.
- Both measuring systems, on the same line. Grams and cups, Celsius and Fahrenheit, so nothing gets lost in conversion.
- Brazil as it is. Not the postcard, not the crime documentary. The country I walk around in.
Why the blog exists
Some things do not fit in a product. Why your first batch of brigadeiro turned to caramel. What Festa Junina actually is. Which beach in Rio is worth the bus ride in February. Those go on the blog, free, and most posts end with something you can print.
Say hello
If something in a file is wrong, tell me and I will fix it and send you the corrected version. If you need a printable that does not exist yet, tell me that too — half of what I have made started as somebody’s email.